Use cases

Localise and personalise before the expensive part begins.

Use regional synthetic users to compare GTM scenarios when field testing is slow, costly or impossible until media, inventory and market-entry budgets are already committed.

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Product launch

Find the first market and archetypes that actually move.

Run a proposed launch through region-specific synthetic users, then compare adoption across behavioural archetypes before committing media or inventory.

+21%

Projected lift in launch-week adoption after repositioning the first offer.

Pricing

Test price changes without training the market.

Compare entry price, bundles, discount windows, and competitor anchoring across synthetic users with different budgets, needs and local reference points.

12%

Price reduction that unlocked value-led segments in the prototype simulation.

Ad creative

Learn which promise survives contact with people.

Personalise message variants by archetype, region and buying context, then inspect both the response pattern and the reasons behind it.

+28%

Best segment response when the benefit-led message replaced generic copy.

Regional entry

Localise the offer, not just the language.

Test whether the proposition, price, proof and channel fit local culture—or break when buyer context and market conditions change.

9

Adjacent markets tracked in the regional influence graph.