01 · Ground
Build a regional synthetic population.
Synthetic users begin with demographic, behavioural and market context so each person has local constraints before they have opinions.
Method
Regional context. Many archetypes. Individual decisions.
The method is designed to preserve cultural, situational and personal differences so GTM teams can see who moves, where an offer travels and what must be localised.
Request access02 · Reason
Represent many archetypes, not one average persona.
Each synthetic user reasons through the offer, context, budget, preferences and trade-offs at an individual level.
03 · Propagate
Let influence move through the graph.
Adoption is not counted in isolation. Scenarios preserve differences between regions, archetypes and channels as the decision changes.
04 · Explain
Turn variation into a GTM decision.
Results show which archetypes move, where localisation matters, why objections form and which scenario deserves real-world validation next.