The decision desk / free planning tools
Better questions.
Sharper moves.
Turn a GTM assumption into a research-ready brief. Start with the message, the price or the market—and keep buying behaviour at the centre.
Build your brief ↓What changes
the choice?
Three focused templates. A shareable brief. No signup, invented scores or hidden model run.
From assumption to experiment
Put the decision on paper.
These are practical planning tools, not automated audience research. They organise your inputs into a brief with behavioural checks and validation questions.
Find what blocks the switch.
Your inputs stay in this page. Nothing is submitted or sent to a model. Copy or download the brief when you are ready.
Ready for a better question.
ECHOFOLK / PRICE & FRICTION BRIEF Market: Australia Audience: Value-led and evidence-led buyers THE DECISION Is the barrier price, perceived value or the effort of switching? OPTION A Describe the current offer or first variant. OPTION B Describe a genuinely different alternative. CONTEXT TO TEST Household budget pressure RESEARCH CHECKS 1. Compare the full cost, including fees and the end of introductory offers. 2. Separate affordability from willingness to pay. 3. Document habits, alternatives and practical switching costs. 4. Use real-customer pricing research before changing the commercial offer. EVIDENCE TO ADD Source, date and market for each assumption. Separate observed facts from hypotheses. SUCCESS CRITERION Agree the outcome, comparator and threshold before reviewing results. Planning template only. No model inference, prediction or customer research has been performed.
Do these tools run a synthetic audience?
No. They build a structured research brief from your inputs using a fixed planning template. No inference, customer analysis or scoring takes place.
What happens to my inputs?
They stay in the page state and are not submitted to Echofolk. Reloading clears your changes. Use Copy or Download to keep a brief; do not include confidential or personal customer data.
How do I take this into a pilot?
Use the brief to start a conversation with the team. We can discuss the decision, market, evidence requirements and whether a scoped pilot is a suitable next step.