The decision desk / free planning tools
Better questions.
Sharper moves.
Turn a GTM assumption into a research-ready brief. Start with the message, the price or the market—and keep buying behaviour at the centre.
Build your brief ↓What changes
the choice?
Three focused templates. A shareable brief. No signup, invented scores or hidden model run.
From assumption to experiment
Put the decision on paper.
These are practical planning tools, not automated audience research. They organise your inputs into a brief with behavioural checks and validation questions.
Make the promise clear.
Your inputs stay in this page. Nothing is submitted or sent to a model. Copy or download the brief when you are ready.
Ready for a better question.
ECHOFOLK / MESSAGE FIT BRIEF Market: Australia Audience: Value-led and evidence-led buyers THE DECISION Which message earns attention, understanding and trust? OPTION A Describe the current offer or first variant. OPTION B Describe a genuinely different alternative. CONTEXT TO TEST Household budget pressure RESEARCH CHECKS 1. Ask what each message means before asking which is preferred. 2. Compare value-led, convenience-led and evidence-led reactions separately. 3. Check which claims need proof in this market. 4. Validate comprehension and the next action with real customers. EVIDENCE TO ADD Source, date and market for each assumption. Separate observed facts from hypotheses. SUCCESS CRITERION Agree the outcome, comparator and threshold before reviewing results. Planning template only. No model inference, prediction or customer research has been performed.
Do these tools run a synthetic audience?
No. They build a structured research brief from your inputs using a fixed planning template. No inference, customer analysis or scoring takes place.
What happens to my inputs?
They stay in the page state and are not submitted to Echofolk. Reloading clears your changes. Use Copy or Download to keep a brief; do not include confidential or personal customer data.
How do I take this into a pilot?
Use the brief to start a conversation with the team. We can discuss the decision, market, evidence requirements and whether a scoped pilot is a suitable next step.