Legal
Cookie Policy
This policy explains the cookies and similar browser storage used on this website, what each one is for, and how you can accept, reject or change your choice at any time.
Last updated 2 September 2026
1. What cookies are
A cookie is a small text file that a website asks your browser to store on your device. Websites also use similar technologies such as local storage, which works in much the same way. In this policy we use the word cookies to cover both.
Cookies are described as first-party when they are set by the site you are visiting, and third-party when they are set by another organisation. They are session cookies when they are deleted as soon as you close your browser, and persistent when they remain for a set period.
2. How we ask for consent
When you first visit this site we show a banner offering three equally available choices: accept all, reject all, or choose individual categories. Nothing in the analytics or marketing categories is loaded or stored before you actively opt in. Rejecting is exactly as easy as accepting, and closing or ignoring the banner is never treated as consent.
We record your choice, along with the date you made it and the version of this policy it relates to, so that we can demonstrate the consent we hold. We ask again after twelve months, and sooner if we change the categories in a way that materially affects you.
3. The categories we use
| Category | What it is for | Needs consent |
|---|---|---|
| Strictly necessary | Delivering the pages you request, keeping the site secure, balancing load, and remembering the cookie choice you have made. The site cannot function without these. | No. These are exempt because they are essential to provide a service you have requested. |
| Analytics | Understanding in aggregate which pages are visited and how people move through the site, so we can improve it. | Yes. Off unless you switch it on. |
| Marketing | Measuring whether a campaign brought you here, and avoiding showing you the same message repeatedly. | Yes. Off unless you switch it on. |
4. What we set today
We currently run no analytics, advertising or tracking products on this website. The only storage in use is the following:
| Name | Type | Category | Purpose | Duration |
|---|---|---|---|---|
echofolk.consent | First-party local storage | Strictly necessary | Records the cookie choice you made, when you made it, and the policy version, so we do not ask again on every page | 12 months |
| Hosting and security cookies | First-party, set by Vercel | Strictly necessary | Routing requests, protecting the site from abuse, and keeping delivery stable across our hosting provider’s network | Session, or as set by the provider |
The analytics and marketing categories exist in the banner so that consent is already in place and properly recorded if we introduce such tools later. If we do, we will update this table and this policy before anything is loaded, and any tool will run only for visitors who have opted in.
Separately, when you submit the waitlist form your details are passed to FormSubmit, which relays them to our inbox. That is a form submission rather than a cookie, and it happens only when you choose to submit the form. It is described in our Privacy Policy.
5. Changing your mind
You can change or withdraw your choice at any time, and withdrawing is as easy as giving consent. Use the button below, or the Cookie settings link in the footer of every page.
Withdrawing consent does not affect the lawfulness of anything we did while your consent was in place.
6. Browser-level controls
You can also block or delete cookies through your browser settings, and most browsers let you refuse cookies entirely or warn you before one is set. Blocking strictly necessary cookies may stop parts of this site from working. Browser vendors publish their own instructions, and aboutcookies.org explains the options for each major browser.
Most browsers also offer a Do Not Track setting. There is no industry-agreed standard for how sites should respond to it, so we do not currently act on it. Because we load no tracking products at all, nothing is tracked either way unless you have opted in.
7. Changes to this policy
We will update this policy when the cookies we use change. The date at the top of this page shows the last revision. Where a change requires fresh consent, we will ask you again through the banner.
8. Contact
If you have a question about how we use cookies, write to join@echofolk.ai. For everything else about how we handle personal data, see our Privacy Policy.