Beyond a biography.
Purchase triggers, switching costs, risk and trusted sources matter more to a GTM decision than a colourful persona description.
Platform / product direction
Model the buyer.
Synthetic users for GTM, enriched with buying behaviours. Bring regional context, diverse archetypes and individual trade-offs into your next launch, price or message.
Request accessA population, not a persona.
Different people. Different starting points.
Value-ledInterested, but the price needs to fit.
Illustrative interaction · authored scenarios, not a model forecast.
The Echofolk difference
People have reasons.
The product thesis is not simply to generate more opinions. It is to connect a buyer’s context to the choice your team is trying to understand.
Local means more.
Language is one layer. Price references, access, buying occasions and cultural context can change what an offer means.
Keep the disagreement.
Explore different priorities within a market. Personalisation starts by understanding who needs a different promise—and why.
Inside the model
Beyond demographics.
Population data sets the foundation. Behavioural and customer signals make the decision more specific.
Layer 02 · Our differentiator
Add how people buy.
Enrich the model with the behaviours behind a purchase—not just who someone is. The aim is to represent what triggers a decision, what holds it back and which trade-offs change the outcome.
What would make this buyer choose, wait or walk away?
Conceptual model approach. Inputs, coverage and predictive performance require validation for each market and use case.
Our evidence standard ↗Inside the platform
From population to decision.
See how a broad audience can become an explainable response pattern, a scenario comparison and a more focused next experiment.
01 / Audience readoutIllustrative output
From a crowd.
To a decision.
Population / 240 regional archetypesSELECTED RESPONSE PATTERNNeeds local proof
before switching.Evidence-led researcher / Singapore
before switching.Evidence-led researcher / Singapore
TriggerLower effort
BarrierUnproven locally
Move from an aggregate response to the behavioural pattern underneath it. Inspect who changed their mind, what mattered and where the model remains uncertain.
Explore the modelling approach ↗02 / Behaviour layerReasoning trace
See what moved
the decision.
Trace the path from situation to response. Surface the trigger, perceived risk and evidence behind each pattern.
See the layers ↗03 / Scenario compareDecision workspace
Change one thing.
See what shifts.
Hold the audience constant, vary one commercial condition and turn the difference into a sharper real-world experiment.
See the evidence approach ↗Built for the decision room
Leave with a better brief.
A useful readout should make the next conversation easier: what changed, for whom, under which assumptions and what evidence is still missing.
How we would evaluate it ↗The intended readout
01 / The comparison
The offer, audience, conditions and alternative tested.
02 / The differences
Responses, objections and trade-offs by region and archetype.
03 / The next experiment
The hypothesis to validate, the evidence needed and the decision it could inform.
For partners & investors
Look under the hood.
Explore the product thesis, evidence requirements and the milestones that would demonstrate commercial value.